Mr & Mrs Smith / Luxury membership packs
We approached Mr & Mrs Smith because we believed we could make improvements to the membership packs they send out to new members.
The objective
Mr & Mrs Smith have three levels of membership, Black, Silver and Gold and we were keen to demonstrate that we could improve all three membership packs. It was imperative that the GoldSmith pack in particular had an extremely high-end look and feel.
Outcomes
We first designed and produced a new outer black box making a 20% cost saving in the process. We used advanced etching technology to create membership cards with striking red edges. To give the Gold membership pack a truly luxurious feel, we sourced a premium plastic like material that prints amazingly well and features sleek black edges. Finally, the team also colour matched the exact Mr & Mrs Smith colour.
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