Print Strategy Europe

Providing luxury brands with quality solutions since 1995

Direct Mail Marketing Ideas

Direct mail is a highly effective form of direct marketing using printed promotional materials to sell to existing customers or to recruit new ones. Direct mail marketing comes in many different forms, ranging from sales letters, one-piece mailers and postcards, to elaborate multi-piece mail packs, catalogues, brochures and much more. The options are almost endless and the team at Print Strategy is brimming with direct mail marketing ideas to inspire your next campaign.



We have over 22 years’ experience helping create entire direct marketing campaigns, including idea generation, concepts, design and copywriting. Direct mail marketing is one of the most effective ways to reach your audience and can include:

Postcards – simple and cost efficient, the postcard is an incredibly effective tool. Its appeal lies in the fact that it is economical, it comes in just about any size and shape you need and crucially, it gets your message across without your recipient having to open an envelope. We are experts in postcard marketing, just ask the team for team for ideas, samples and more.

Sales letters – if you need a little more space to make the sale, then a sales letter could be just the thing you need. We can help you create a highly successful letter, with attention-grabbing headlines, interesting body copy, an envelope design that invites your recipients to open it.

Envelope mailings – sometimes a sales letter needs a little more to back up the sale, which is where a multi-piece pack comes in. We’re full of great ideas about what could be in your next mail pack, from leaflets and vouchers to catalogues and product samples.

Catalogues – catalogues were the pioneers of direct marketing way back in the 1800s and they have come a long way since then. We have the experience and expertise to help you design and produce the perfect catalogue and to help you integrate into your overall marketing plan.

One-Piece Mailer – testament to our innovative nature is the fact that the one-piece mailer was invented right here at Print Strategy. It’s a highly effective and economical direct mail marketing idea – with no envelopes to stuff and no stamps to lick. Just talk to the team and we can create the ideal one-piece mailer for your next campaign.

Innovative mailings – we keep ourselves at the cutting edge of print technology, so we know what could be possible. Which means we can bring a huge array of creative ideas to your next direct mail campaign – from eye-catching laser cut-outs, to the latest stunning print finishes.

Why choose Print Strategy Europe for your next direct mail marketing campaign?

We’ve been creating innovative and successful direct mail marketing campaigns for our customers for over 23 years. We know what works and we have the skills to make your direct mail perform even better. What’s more, we can take care of every aspect of your campaign, from initial direct mail marketing ideas, to design and copywriting, production and fulfilment. And our award-winning customer service team will be on hand every step of the way.

If you need direct mail marketing ideas that get responses and maximise returns, contact the team today.

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