More than 92% of direct mail was opened and 48% of UK adults took action after receiving direct mail last year*, proving that DM is still one of the most effective ways of reaching customers and prospects. Since 1995, Print Strategy Europe have been at the forefront of all things DM, advising customers on how to make the most of each campaign from concept, right through to analysing the results.

 

With our step by step direct mail guide, we offer advice on;

 

  • Data – From the latest cleansing services ensuring you’re GDPR compliant, to sourcing new data to approach with your latest offers, we can advise the best steps forward. Provide us with your mailing data right at the beginning of your project, and we can carry out the appropriate checks that will allow you to know you’re only approaching the right people with your offer.

 

  • Design – If you’re looking for a mail piece to suit a tight budget, or you’re approaching a premium market for a more considered purchase, we are able to suggest a style that will suit. We will go through all relevant options and can either guide your design team, or we can arrange the creative for you. We’ll provide you with design templates and blank mock ups as standard to ensure your whole team are comfortable with the project from the start.

 

  • Deadline – we know the timing of when your DM lands with customers and prospects is hugely important and if you tell us the date you’re looking to achieve, we will provide you with a schedule we will work together on to ensure it’s achieved

 

  • Print – Working with the highest quality presses and production teams all around Europe, we’re able to ensure the print we provide achieves the high standards it needs to. We work hard to ensure the colour management and material used is exactly where it needs to be and we offer press passes for all customers on any job they choose.

 

  • Fulfilment – This can take many forms and we can advise on the best one to suit your mailing. Whether you’re looking for the most cost effective method to stick to budget, or something more creative with a big impact as soon as it lands, we have every option available to you.

 

  • Postage – We work closely with various postage providers to ensure we achieve the very best rates so we can pass the savings on to our customers.

 

  • Responses – From breaking down the responses and analysing how successful the campaign has been, to managing returns on your behalf, we are there for you even after the mailing has reached your customers.

 

With our vast experience and expertise, we’re the perfect solution to guiding you through every element of your campaign. Whether you’re looking for improved response rates, cost savings or just piece of mind that every aspect of your project is being looked after by experts, get in touch with us today and we’d love to help.

 

Want to know more about PSE? See our process video below

 

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