There are many different ways of capturing customers attention. Some would use TV ads, traditional marketing and pay per click… What would be the final step towards a purchase? Gift cards has been proved to have a positive result on sales. Adding gift cards encourages customers to take the final step towards making that purchase for your products or services. This can also be an engaging way of keeping your customers loyal, with different loyalty schemes etc. Our Five Point Guide below explains why you should add gift cards to your marketing plan:


1. Increased customer value
Gift cards are a great way to encourage customers to spend money immediately. They provide room for additional upsell opportunities where customers use their gift card multiple times.


2. Loyalty scheme

Pre-paid gift cards are a great way to encourage customers to spend more. Stats show that customers spend 38% more than the gift card’s value*.


3. Improved cash flow

This marketing strategy improves cash flow immediately as the gift card is already pre-paid.


4. Increased brand awareness

Gift cards also work as a promotional tool and fit within a wallet to remind customers about your brand.


5. Direct mail opportunities

At Print Strategy we can personalise and print your membership cards. We also offer membership packs that allow gift cards to be presented inside – perfect for direct mail and reaching out to potential customers.


 Mr & Mrs Smith Membership packs & cards


With over 23 years’ experience, we can offer you a wealth of expertise, especially when it comes to luxury brands. We can take care of every aspect of your gift/membership cards and membership packs printing, from initial design concepts, to production and fulfilment. What’s more, our award-winning customer service team will be on hand every step of the way.


So, if you ready to make your members feel wanted and help your customers stay loyal, contact the team  today.


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