GDPR. The chances are you’re sick of it. No doubt you have more questions than answers. Will it spell the end of your direct marketing efforts? Will your organisation need consent for postal marketing?

 

Well, we’ve got good news for you.

 

Earlier this year, the direct mail industry was handed a new year boost when it was confirmed that companies would be able to use ‘legitimate interest’ under GDPR – and not have to gain explicit consent – to contact customers by post.
Our team of experts at Print Strategy Europe can help ensure your direct mail campaigns are GDPR compliant. We can even arrange a ‘legitimate interest’ assessment! This will ensure your direct mail approach is of real benefit, allowing the customer to opt out as easily as they opted in.

 

Here are a FEW SIMPLE STEPS to sustainable GDPR compliance

 

Audit your data – the regulation requires organisations to prove that they know where personal data is – and where it isn’t.
We can advise on data used and supply compliant cold data as well as managing all your returns and opt out requests.

 

Identify your data – extract, categorise and catalogue your personal data.

 

Five point guide to ensure your direct mail piece is 100% GDPR compliant

1. Include a simple and free opt-out message.
2. Show a unique reference number for each recipient.
3. Ensure the recipient has a ‘legitimate interest’ in the product or service you are selling.
4. Remove opt outs, goneaways and return to senders.
5. Ensure your supplier is 100% GDPR compliant and ask for a copy of their data policy.

 

HOW CAN WE HELP?

We can cleanse your data, keep it up to date and ensure recipients are removed or updated as and when their circumstances change; doing this regularly will help spread costs and maintain the accuracy of your data.

 

THE NEXT STEPS

Now that your data is in tip top condition, you can move onto the next step. Producing a targeted and well thought out direct mail campaign – in line with your ‘legitimate interest’ approach – ultimately meaning it will appeal to your customers and minimise any opt outs or complaints.

 

High quality printing is only the starting point. With more than 23 years’ experience, we can advise on every stage of the creative design process; we source the best materials and utilise state-of-the-art technologies to ensure we provide the most cost-effective solutions for our customers. In a nutshell, we combine printing and print management with an award-winning customer focus.

 

We know how to improve responses, boost sales, cut printing costs and maximise returns.

 

For help and guidance on making your direct mail 100% GDPR compliant please call us today on 01905 795 700 or email contact@printstrategy.eu

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