WESTWARD POWER TOOLS SAVES THOUSANDS BY PLANNING AHEAD
Westward Power Tools is the South West’s leading supplier of power tools, hardware and fixings to the building trade. They operate depots in Plymouth, Saltash, Newton Abbott and Bristol, as well as selling direct via catalogues.
The company’s weekly and monthly mailings are, therefore, an extremely important part of their business. They approached Print Strategy Europe to see if there were any savings that could be made in their print budget and they got a great deal more than they were expecting.
Print Strategy’s team was able to save well over £10,000 for Westward through a combination of factors – by achieving better print prices, by succeeding in reducing the postage costs and by pre-planning production slots at some of the UK’s finest printers.
As a result, Westward has been able to plough the money saved back into their marketing budget, which in turn has produced higher sales and a growing database of clients.
“Our weekly and monthly mailings are a critical factor to our business, so to have a company we can trust to manage this for us is great. The savings have been fantastic and we’ve been able to increase our mailings, which has generated an increase in sales.”
Chief Designer – Westward Power Tools
Who was involved?