Delivered into millions of homes, these inserts will look familiar to just about everyone. Gousto uses them to great effect, with lasered foiling to make them eye catching and online voucher codes so the marketing team can easily track their effectiveness. Inserts can also carry personalised messages from third parties, which is a useful business partnership tool.
SPECIALISED INSERTS – BLOOM & WILD AND HOTEL CHOCOLAT PERFORATED INSERTS
Bloom & Wild want everything about their service to be special, from the flowers and the packaging down to the inserts they use. These perforated inserts blend perfectly with the rest of their packaging and carry special offers and discounts off next purchases for their customers. Hotel Chocolat had similar ambitions and a similar attention to aesthetic detail, so we produced a perforated version for them too.
MULTI-PAGE INSERTS – GOUSTO’S GIFT INSERTS
Sometimes a single page insert just isn’t enough, especially in Gousto’s case. They needed to introduce their service to new customers and get across some vital information. This small and smart booklet does exactly that, with a simple step-by-step guide to their service inside, as well as a gift card incentive to go towards the first order.