Labels are an extremely important part of any product, especially in the retail environment. They pass on key pieces of information and, crucially, add to the product’s desirability in the eyes of the consumer. Stand out labels can help drive sales, but equally, if the label is not up to standard, they can harm sales too. Generally speaking, label printing differs from other types of printing in many ways, as labels are often printed onto specialised materials. It demands specialist machines and specialist knowledge and here at Print Strategy we have both, so we can help and advise you every step of the way.
What does label printing include?
Product labeling is a key element of the marketing mix. It helps companies market their product by passing on key pieces of information and messages, including uses and benefits, ingredients and instructions. Labeling can take a variety of different forms, shapes and sizes and can be printed onto a huge range of materials.
What makes a good label?
Arguably, a label’s key role is at the point of sale, where it’s job is firstly to stand out on the shelf, where imagery, branding and high quality print finishes are all important. A label is also used to communicate information about the product, which, depending on the type of product can range for nutritional information and cooking instructions, to usage suggestions, features and benefits. Some products might need to carry information about how to dispose of them, warnings about misuse and more.
There are also the legal requirements to consider, which vary according to the type of product. In general terms, your label must comply with the Competition and Consumer Act 2010. Amongst other things, this sets out what is legally required in terms of consumer product information, industry specific regulations, such as the Food Standards Code and also the labelling required by customs for some imported products. Of course, our experienced team can help ensure your labels don’t just appeal, but that they conform to all legal requirements too.
What kind of labels can Print Strategy supply?
Over the last 22 years, we have designed and printed a huge variety of labels for customers in a wide spectrum of market sectors. So, whatever it is you need, you can rest assured we can produce it for you.
In particular, designing and printing luxury labels is one of our specialisations, as many of our customers are luxury brands. It is extremely important that, having got the product and the packaging right, the label upholds the brand’s values too. That means using the right materials and ensuring the highest quality printing at all times. We are also highly experienced in adding specialist print finishes to enhance the luxury feel of labels, including: foiling, embossing and debossing; spot varnishes for a beautifully tactile effect; and a wide range of specialist inks that can add fluorescence and glow-in-the-dark phosphorescence, metallic and glitter effects, scratch-card style finishes and heat sensitive thermochromic ink.
With over 22 years’ experience, we have a wealth of expertise and experience, particularly when it comes to luxury label printing. So, if you’re ready to wow your customers with standout luxury labels, contact the team today.