SCARY HALLOWEEN BRIEF WITH A VERY HAPPY ENDING
To stay ahead of the competition, exciting and pioneering brands like Hotel Chocolat ensure every season in their stores stand out from the last. The challenge for their print supplier is to do justice to the company’s highly creative designs.
For Halloween 2013, Hotel Chocolat’s design team created a spooky, colourful look for their point of sale to make their seasonal products really attract attention. The key to success was to ensure the bright colours specified were perfectly reproduced, bright and eye-catching.
Using state of the art digital technology, Print Strategy Europe was able to really lift the bright bold colours used in the background of the imagery. And, as we were also able to print directly on a whole range of plastic and synthetic materials, the end result was petrifyingly perfect.
This spooky POS was shipped to 71 stores in the UK, as well as being delivered across Europe to Amsterdam and Copenhagen and over the Atlantic to Boston and New York.
“The bright sharp printing really made our Halloween point of sale stand out.”
Creative Designer, Hotel Chocolat
Who was involved?