Print Strategy Europe

Providing luxury brands with quality solutions since 1995

Chocolate Tasting Club / Insert


Client Brief

The Chocolate Tasting Club asked us to produce an insert that could be used in third party products to recruit new members.
The objective
The Chocolate Tasting Club relies on many different methods to recruit members and the team wanted to test out third party inserts.

Print Strategy is constantly helping us to look for ways to improve the response rates of our inserts, which is like having a whole extra marketing team on the job.

Hotel Chocolat Group Marketing Manager

Outcomes

The insert is now one of The Chocolate Tasting Club’s most successful marketing pieces. We are always proactively looking for ways to improve its performance, with new materials, finishes or designs. For example, we found that the simple addition of gold or silver foil can increase response rates by 40%.

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