Print Strategy Europe

Providing luxury brands with quality solutions since 1995

Gemporia / Innovative direct mail


Client Brief

Online jewellery retailer, Gemporia, wanted to create a truly innovative direct mail piece to send to celebrity customers.
The objective
Gemporia wanted to thank celebrity customers for wearing Gemporia jewellery in an innovative way, by sending a video. They also wanted to include a gift of a birthstone in the same pack.

Outcomes

The team at Print Strategy overcame many obstacles to turn our customer’s concept into reality. The main challenge was to find a screen small enough, which we then mounted inside a box. We then engineered it to start playing the video automatically on opening. We colour matched their precise pantone colour and used soft touch laminate to give the whole pack an extremely luxurious feel.

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