We realised that the tubes did not need to be as big as they were and so suggested a reduction in size. This immediately made some cost savings for Drinkstuff. We also created new artwork for the client and further improved the design by making a small hole in the bottom of the tube, as the air pressure inside was making it difficult to fit the lid securely. The gift tubes have since become bestsellers in the Drinkstuff range.
Print Strategy really helped us to get this idea off the ground and we are delighted with the end result!Executive Director