Print Strategy Europe

Providing luxury brands with quality solutions since 1995

Bloom & Wild / Direct mail


Client Brief

We approached Bloom & Wild because we loved their brand and thought we could help with their direct marketing. It turned out that they had had never used direct mail before, but they were keen to see if it worked for their business model. Having talked through the various print options, laying out the pros and cons of each, they decided to move forward with a folded direct mail piece.
The objective
The objective was to produce an insert that could be used in various third party deliveries to increase sales. It was to target new customers with an offer of £10 off their first purchase. This was very much seen as a way to test the water with direct mail, to see how it would perform for Bloom & Wild.

Deliverables

Print Strategy was charged with the design and print of 72,000 direct mail pieces.

Outcomes

The direct mail piece was highly successful and increased Bloom & Wild’s sales substantially. The company was delighted with their first foray into direct mail and now use it on a regular basis as part of their overall marketing strategy.

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