We approached Bloom & Wild because we loved their brand and thought we could help with their direct marketing. It turned out that they had had never used direct mail before, but they were keen to see if it worked for their business model. Having talked through the various print options, laying out the pros and cons of each, they decided to move forward with a folded direct mail piece.
The objective was to produce an insert that could be used in various third party deliveries to increase sales. It was to target new customers with an offer of £10 off their first purchase. This was very much seen as a way to test the water with direct mail, to see how it would perform for Bloom & Wild.