INCREASED RESPONSE WITHOUT EXTRA COST – AN EARLY CHRISTMAS PRESENT FOR GARDEN KING
Garden King prides itself on being a ‘no nonsense’, one-stop centre for all garden supplies, as well as being the place to visit for memorable gift ideas. The family-owned company who won at the Retail Garden Award 2012.
Garden King approached Print Strategy Europe about an upcoming Christmas promotion, which was designed to entice people in-store for a Christmas event and asked if they could improve on a similar promotion from the previous year.
Print Strategy Europe suggested improvements in three areas. Firstly, to produce the printed piece in a different way, enabling the addition of a perforated voucher. Secondly, to change the postal provider to achieve the best possible rates. Thirdly, to outsource the fulfilment of the promotional piece, allowing the garden centre team to concentrate on their day-to-day roles.
The results were impressive. Garden King saved money on printed materials with an improved specification. The company also reduced their postage costs by at least 8 pence per item. And, finally, they also increased footfall in-store.
“It’s great working with Print Strategy Europe, they’ve helped us reduce our mailing costs, which has freed up budget to carry out other marketing exercises. Our reduced costs mean we can market to a wider audience and, as such, we've seen greatly increased footfall at marketed events. Being a quirky fun-loving garden centre our requests are rarely ordinary and despite giving the team at Print Strategy a good laugh, they invariably have just the solution for us. We look forward to making further savings and improving our mailers even more with their help.”
Marketing Manager – Garden King Garden Centres
Who was involved?