GERFLOR LAUNCHES ITS TarasafeTM SAFETY FLOORING WITH A STRIKING 11 PIECE MAILING
Gerflor is an internationally recognised multi-specialist that creates, manufacturers and markets a wide range of world class flooring, for both domestic and professional use.
Gerflor wanted to create a complete mailing and fulfilment package to promote its TarasafeTM safety flooring to the trade – to introduce the product, highlight its range of uses and draw attention to its great promotional prices.
Print Strategy was delighted to be approached and the team managed the entire mailing process, which included 11 different components and 68 flooring samples. The campaign reached over 4,000 contacts with brand awareness being the key to success, that’s as well as a mailing strategy that was cost effective.
The marketing team at Gerflor had only one company with which to liaise meaning they could get on with what they did best, leaving Print Strategy to handle everything, from printing to fulfilment.
“The team has been brilliant, the headache is taken away, it’s saved me time and a professional service is delivered to our customers.”
Marketing Manager – Gerflor
Who was involved?