EUROPEAN CARE GROUP RAISES ITS LOCAL PROFILE FOR A SUCCESSFUL LAUNCH
European Care Group is one of the UK’s leading health and social care companies, providing tailored care and support services that allow over 3,500 people across the UK to live as independently as possible.
With the opening of a major new Care Centre, the biggest in their history, the company wanted to raise its profile in the local area by inviting people in the community to an open day. Print Strategy researched and presented all of the local media options available, together with a full price breakdown, coverage figures and recommended options based on the budget available.
European Care Group chose to use newspaper advertising, search engine optimisation, web banners placed on the care industry’s most popular website and a Royal Mail door drop identified by postcode in areas close to the new Care Centre. Print Strategy managed every aspect of the campaign, including the creative, the local press, the online media and the door drops, all of which had to be co-ordinated within a two week period to coincide with an open day launch.
Being able to outsource an entire campaign was a huge help to the Marketing Team at European Care Group – they made all the decisions while the team at Print Strategy carried out all the footwork.
“Having worked with Print Strategy for many years we knew we could rely on their experience to help us to raise the profile of our new Care Centre.”
Commercial Director – European Care Group
Who was involved?