The experience Print Strategy have gained over the last 21 years in Direct Mail is vast and they have access to the latest technology, which can enhance direct mail for a business. As it opens step by step, it reveals different tips which should be included in any direct mail campaign for a business.
Step one, this is how to choose an eye-catching headline. Step two is making the offer benefit your customer, so a discount or offer. Step three is the offer itself, by making the customer excited by the offer and what they can gain from it. Step four is the call to action for that customer, so what they can do next when they receive the direct mail offer. Finally, step five is important as this would really seal the deal… this gives the customer a little extra and adds more benefits for a product.
See the Maltese Cross opening step-by-step below: