The VIP’s will be given a glass of Prosecco on arrival with a short intro into Hotel Chocolat and their history. Followed by a chocolate tasting session and then the Hotel Chocolat staff will talk to the VIPs through the ‘flavour profile’ of that week’s chosen focus.
The Guests will also be given a 'Secret Card', allowing them to £10 off any purchases on the night. They will also receive a ‘mystery’ envelope containing anything from a free hot chocolate to further discount vouchers.
They are aiming towards the Adults but they are welcoming children too.
The Lock-Ins form part of the brand’s marketing strategy to develop the customer bond and keep them loyal to the brand, encouraging them to visit the stores and even become members of the chocolate tasting club.